When Should You Hire?
Because sites like Facebook, Twitter, Tumblr, Google Plus, etc. give anyone a platform to say what they are thinking, it’s important to remember that each and every company has a social media marketing presence, even if they are not involved.
As such, the “tipping point” of hiring a Fort Wayne social media manager may be when you’re building your company brand, or when maintaining your social media sites becomes a little too much for your current staff to handle.
According to Peter Kim, Chief Strategy Officer for social media advisory firm Dachis Group, you should also think about hiring when you don’t have enough in-house talent with a background in digital strategy.
Still, he cautions, anyone who “takes the wheel” of your company's online presence is essentially speaking on behalf of your organization, so their technical understanding has to be balanced with a mature leader’s viewpoint.
“The right person to lead this initiative within a company must have a strong understanding of the business and its operations,” he says. “This includes the internal political landscape, as well as a finger on the pulse of the constantly evolving external market.”
WHO Should You Hire?
What qualities should you look for when hiring a Facebook Manager Fort Wayne to execute your social media strategy?
Just because someone is a “digital native” does define them uniquely qualified to manage your online branding. Avoid the mistake of allowing the person who knows the least about your company to handle potentially the most powerful communication tool you could have.
With any questions you may have in regards to Social Media Managers in Fort Wayne and Facebook Managers in Fort Wayne feel free to visit http://syndramsolutions.com/facebook-management today!
Because sites like Facebook, Twitter, Tumblr, Google Plus, etc. give anyone a platform to say what they are thinking, it’s important to remember that each and every company has a social media marketing presence, even if they are not involved.
As such, the “tipping point” of hiring a Fort Wayne social media manager may be when you’re building your company brand, or when maintaining your social media sites becomes a little too much for your current staff to handle.
According to Peter Kim, Chief Strategy Officer for social media advisory firm Dachis Group, you should also think about hiring when you don’t have enough in-house talent with a background in digital strategy.
Still, he cautions, anyone who “takes the wheel” of your company's online presence is essentially speaking on behalf of your organization, so their technical understanding has to be balanced with a mature leader’s viewpoint.
“The right person to lead this initiative within a company must have a strong understanding of the business and its operations,” he says. “This includes the internal political landscape, as well as a finger on the pulse of the constantly evolving external market.”
WHO Should You Hire?
What qualities should you look for when hiring a Facebook Manager Fort Wayne to execute your social media strategy?
Just because someone is a “digital native” does define them uniquely qualified to manage your online branding. Avoid the mistake of allowing the person who knows the least about your company to handle potentially the most powerful communication tool you could have.
With any questions you may have in regards to Social Media Managers in Fort Wayne and Facebook Managers in Fort Wayne feel free to visit http://syndramsolutions.com/facebook-management today!